Databased Marketing

Every Manager's Guide to the Super Marketing Tool of the 21st Century

by Herman Holtz    Copyright 1992

Reference to askSam on page 278

ISBN 0-471-55187-2

John Wiley & Sons, Inc

Professional Reference and Trade Group

605 Third Avenue, New York, NY 10158-0012

New York - Chichester - Toronto - Brisbane - Singapore

"Now with Herman Holtz's ready-to-test marketing tools and your PC you can target your market, boost response rates, and pump up profits by increasing your marketing success ratio. Here, for the first time in nontechnical terms, you'll find out everything you need to know to succeed at database marketing. ..." (Jacket Text)